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Facebook Added a New Feature That Makes It Easier To Distinguish News Outlets Apart

A Common Complaint Was That Every Story Looks The Same

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Facebook headquarters entrance sign at 1 Hacker Way, Menlo Park, California.
Facebook headquarters entrance sign at 1 Hacker Way, Menlo Park, California.

Whether it’s from CNN, The New York Times or BuzzFeed, they all have the same basic elements: Photo, headline, blurb and source. That can be a problem, especially for newsrooms that want to set themselves apart from the scourge of fake news.
Facebook added publisher logos next to articles in Trending and Search. Publishers can now upload multiple versions of their logos that will appear next to their content on Facebook. Eventually, Facebook plans to extend these logos to “all places where people consume news on our platform,”

“By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity on Facebook — to enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share,”Andrew Anker, a product manager at Facebook.

Learn More @ Poynter.org

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